Is Your Brand Visible to AI?
ChatGPT, Perplexity, and Google AI Overviews are replacing search. Find out if AI can find, understand, and recommend your brand.
Why Does AI Visibility Matter?
Traditional SEO focuses on ranking in search results, but AI platforms work differently. When users ask ChatGPT or Perplexity for recommendations, these systems don't show ranked lists—they provide direct answers and cite sources. If your brand isn't visible to AI, you're invisible to a growing segment of potential customers who now prefer AI assistants over traditional search engines.
Average citations per AI response. Only the most visible brands get mentioned.
The way people discover brands is changing. AI platforms don't rank websites — they cite sources. If AI doesn't know about your brand, your next customers won't either.
Process
How Does the AI Visibility Scanner Work?
Ansly uses a combination of technical analysis, content evaluation, and live AI testing to measure your visibility. We render your page in a real browser, extract structured data using Schema.org standards, check your robots.txt against major AI crawlers, and query ChatGPT and Perplexity to see if they mention your brand.
Enter Your URL
Paste any webpage URL and we'll start analysing immediately. No signup required.
We Analyse 147 Factors
Our scanner checks AI crawlability, entity recognition, content extractability, schema, freshness, and tests live AI platforms.
Get Your AI Visibility Score
Receive a detailed report with your score across 12 categories and specific recommendations to improve.
Detailed Analytics
Understand Your AI Visibility Score
Get a comprehensive breakdown of how AI platforms perceive your content. Our report analyses 147 factors across 12 categories, showing you exactly where you excel and where improvements will have the biggest impact.
- Category-by-category score breakdown
- Specific recommendations for each factor
- Priority fixes ranked by impact
- Historical tracking over time
Top Recommendation
Add structured FAQ schema to improve answerability by ~15 points.
Avg. Improvement
+23%
What Does Ansly Measure?
147 factors across 12 categories that determine whether AI platforms will cite your content.
AI Crawler Access
Can AI bots access and read your content?
Entity Identity
Does AI recognise your brand as a known entity?
AI Extractability
Can AI pull citable passages from your page?
Content Structure
Is your content structured for AI comprehension?
Semantic Completeness
Do you cover the full topic AI users ask about?
Evidence Quality
Are your claims backed by credible sources?
Schema & Structured Data
Does your markup help AI understand your content?
Multimodal Comprehension
Can AI understand your images, videos, and media?
Content Freshness
Is your content current and regularly updated?
Trust & E-E-A-T
Does your site demonstrate expertise and authority?
AI Platform Presence
Do ChatGPT and Perplexity actually mention you?
Technical Health
Does your site meet basic performance standards?
We Actually Ask AI About Your Brand
Most AI visibility tools only analyse your website structure. Ansly goes further—we send real queries to ChatGPT (via the OpenAI API) and Perplexity to test whether AI platforms actually mention your brand when users ask relevant questions. We measure mention rate, citation frequency, response position, and accuracy.
AI Visibility vs Traditional SEO — What's Different?
As of 2026, traditional SEO optimizes for Google's ranking algorithm and aims for position #1 in search results. AI visibility optimizes for citation in AI-generated responses. According to SparkToro research by Rand Fishkin, over 65% of Google searches now result in zero clicks, making AI citation increasingly important for brand visibility.
| Aspect | Traditional SEO | AI Visibility |
|---|---|---|
| Primary Goal | Rank #1 on Google (10 blue links) | Be cited in AI responses |
| Key Signal | Keywords & backlinks | Entity recognition & authority |
| Traffic Model | Direct clicks to website | Zero-click brand attribution |
| Content Format | Keyword-optimized pages | Self-contained answer paragraphs |
| Tools Used | Ahrefs, SEMrush, Moz | Ansly AI Visibility Scanner |
| User Behaviour | Browse search results list | Ask questions, get direct answers |
Good SEO is still essential, but AI platforms don't rank pages—they select sources to cite.
Who Uses AI Visibility Scanning?
Marketing teams, SEO professionals, agencies, and enterprise brands use Ansly to ensure their content is visible to AI platforms.
How Much Does AI Visibility Scanning Cost?
Start with a free scan. Our paid plans offer unlimited scans, team collaboration, API access, and priority support starting at £29/month.
Free
- 1 scan per month
- Basic AI Visibility Score
- 12 category breakdown
- Top 10 recommendations
Pro
- Unlimited scans
- Full 147-factor detailed report
- AI Presence Testing (ChatGPT + Perplexity)
- Competitor comparison (up to 3)
Frequently Asked Questions
AI Visibility measures how well your brand appears when people use AI platforms like ChatGPT, Perplexity, and Google AI Overviews instead of traditional search engines. It covers whether AI can access your content, recognise your brand as a known entity, extract citable passages, and accurately represent your products and services.
Traditional SEO focuses on ranking in search engine results pages. AI Visibility focuses on whether AI platforms cite your brand as a source when answering user questions. While there is overlap (structured content, schema markup, authority signals), AI Visibility requires additional factors like entity recognition, passage extractability, knowledge graph presence, and live AI platform testing that traditional SEO tools don't measure.
Ansly analyses 147 factors across 12 categories including AI crawler access, entity identity, content extractability, semantic completeness, evidence quality, schema markup, content freshness, trust signals, and live AI platform presence. Your score reflects how likely AI platforms are to find, understand, and cite your content.
We send real queries to AI platforms like ChatGPT and Perplexity about your industry and competitors. We then analyse the responses to check if your brand is mentioned, how prominently, how accurately, whether your website is cited, and how you compare to competitors. This is a live test, not an estimate.
Yes, your first scan is completely free with no signup required. You'll receive a full AI Visibility Score with a breakdown across all 12 categories. Paid plans offer unlimited scanning, historical tracking, competitor comparison, and the full AI Presence Testing suite.
A typical scan completes in about 90 seconds. We check your page's accessibility, analyse your content with AI, query external knowledge bases and AI platforms, and compile your report — all in under two minutes.
Your report includes specific recommendations for each factor. Common improvements include adding structured data (schema markup), strengthening entity signals (Wikipedia, Wikidata presence), improving content extractability (self-contained answer paragraphs, summary blocks), ensuring AI crawlers can access your content, and building presence on platforms AI trusts (Reddit, review sites, industry publications).
Ready to Check Your AI Visibility?
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