E-E-A-T

E-E-A-T is Google's quality rater framework that increasingly influences AI citation decisions. Research shows 96% of Google AI Overview citations come from sources with strong E-E-A-T signals. For AI Visibility, E-E-A-T means having identifiable authors with credentials, clear organisational identity, accessible trust pages (About, Contact, Privacy, Terms), external reviews, and transparent AI training policies. Building E-E-A-T takes time but is essential for sustained AI visibility.