Entity Identity
Knowledge Graph
Knowledge Graph is a structured database of entities and their relationships, used by google and ai systems to understand the world.
Detailed Explanation
Google's Knowledge Graph contains billions of facts about entities — people, places, organisations, products — and how they relate to each other. When your brand appears in the Knowledge Graph with high confidence, AI systems can more reliably identify and recommend you. Knowledge Graph presence is reflected in Google Knowledge Panels. Building Knowledge Graph presence requires consistent entity signals across Wikipedia, Wikidata, your website, and third-party sources.
Related Terms
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