Metrics
Brand Mention Rate
Brand Mention Rate is the percentage of relevant ai responses that mention your brand name, whether or not they include a link.
Detailed Explanation
Brand mention rate measures how often AI platforms reference your brand by name when answering queries in your industry or about topics you cover. It's a broader metric than citation rate — you can be mentioned without having a URL cited. High mention rate indicates strong entity recognition and brand awareness in AI training data. Ansly measures mention rate by sending multiple relevant queries to ChatGPT and Perplexity and analysing responses.
Related Terms
See How Your Site Scores on Metrics
Check your AI Visibility Score across all 12 categories.