Metrics

Citation Rate

Citation Rate is the percentage of relevant ai responses that include a direct link or citation to your website.

Detailed Explanation

Citation rate measures how often AI platforms cite your website URL (not just mention your brand name) when answering relevant queries. A high citation rate means AI is not only aware of your brand but actively directing users to your content. Citation rate differs from mention rate — you can be mentioned without being cited. Perplexity has the highest citation rates due to its emphasis on source attribution. ChatGPT citations depend on web search being enabled.

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